Case studies

Back in 1948, India had just gotten freedom. Money was tight, jobs were scarce, and starting a business? That was a huge risk. But Narayana Ganga Rao, a man who had tried many jobs and small businesses, saw an opportunity where others saw only struggle. He knew one thing for sure—Indians might skip a meal, […]

Red Bull was founded in 1987 in Austria, at a time when there was no existing demand for such drinks. The company faced numerous challenges in the market, from figuring out how to launch the product to building brand awareness. To tackle this, Red Bull’s marketing team came up with the genious “Empty Cans Campaign,”